Hey Friend! I am so excited you clicked here to learn more about cleaner beauty for you and your family! Beautycounter is a brand that I am thrilled to share with you. We offer high performing skincare, body care and makeup, all while being as safe for you as possible! I use the term “we” because I am a consultant for this company. That is how much I believe and love their products!
Beautycounter is a company that holds itself to a standard above and beyond what our government is asking for.
Did you know that in the United States the government has only deemed 30 chemicals/ingredients unsafe when used in our lotions, lipsticks, shampoos, serums and so much more? To give you an idea for comparison, the European Union has outlawed 1,400. Why are they dangerous or questionable in Europe, but not in the United States? Did you further know that 1938 was the last time our government passed a law regarding ingredients in beauty products? How is this possible? Basically, your favorite cosmetic company can put just about anything they want in your skincare and cosmetics and deem it to be safe. This is crazy to me!
Luckily for all of us, this was crazy to Beautycounter founder, Gregg Renfrew as well. She decided this needed to change and over the course of the past seven years she, along with an incredible team, has come up with an outstanding and much safer line of beauty products for all of us to use.
You may be asking yourself what makes Beautycounter safer? To start with, they have a NEVER LIST. This is a list of 1,800+ chemicals and/or ingredients that they vow never to use in any of their products. Remember…the US government standard only holds them to 30. Beautycounter does this because they want safer products for families around the world.
Beautycounter goes beyond regulatory standards in many ways. They care about where and how their ingredients are sourced. They do regular inspections of their suppliers to make sure the highest standards of labor, health, and safety are being used. They never test on animals, use only sustainable packaging, disclose 100% of their ingredients and care deeply about their environmental footprinting. They do all of this while still producing award-winning products. They have been recognized by beauty industry leaders like Allure, Women’s Health, Cosmopolitan and more.
If all of this has got you thinking about your current skincare, body care products, and makeup, why not check their ingredient list? Do they have things like parabens, formaldehyde, phthalates, non-disclosed fragrance ingredients and other possibly toxic chemicals that could be getting into your bloodstream each time you use them? Check out Beautycounter’s NEVER LIST to know exactly what to look for or download the Think Dirty App to scan your products and see what score they get. This app is a highly useful tool. I use it often and so do my daughters.
If you find your products aren’t as clean as you would like, pop onto Beautycounter’s website (see pink link below) to learn more about safer, high-performing products for you and your family. Feel free to contact me with any questions you might have or comment below.